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ACCELERATE TRUST, TURBOCHARGE PRODUCTIVITY, AND CRUISE INTO
THE COMMUNICATION FAST LANE
General Customers Roadblocks
Imagine your business as a sleek sports car, primed for a thrilling drive to success. Yet, as you hit the accelerator, you encounter not just one, but several unexpected roadblocks—like a flat tyre, engine trouble, and a mysterious rattling sound—hindering your journey forward.
Did you know that
71% of senior business technology decision-makers are
disappointed with B2B marketing content0
70% of your marketing materials are currently unused by your
sales team1
Salespeople spend an astonishing 30 hours a month searching
for or creating their own content2
Approximate 64% of your sales team's precious time, is burned
in non-selling activities3
Shockingly,
77% of B2B sales and marketing teams are not aligned4
0Marketing Insights
1Forrester®
2Seismic
3Forbes
4HubSpot
The traditional training status quo often overlooks crucial
aspects
Training should always align with business
needs, starting with business metrics that highlight the
problem. This approach should address the underlying reasons
for employee performance issues, including skills, motivation,
knowledge, procedures, tools, organizational culture, and
environment. Most importantly, traditional training lacks
emphasis on lead metrics and accountability. Contrary to
common belief, "training" does not solve everything1,2
Engagement and relevance are frequently lacking in
many training methods. Hands-on activities directly related to
job tasks are often missing, and 1995-style white noise
materials contribute to disengagement and poor retention.
Additionally, inadequate follow-up and coaching exacerbate
these issues3,2
1Cathy Moore's action mapping methodology
2Luis Fernandez - Wow Deck's CEO & Founder
3Michael Allen's e-learning principles
